Why England ?
England is the birth place of recording, music and virtually every internationally successful band in the last hundred years. England has variable weather and the world knows this. England's people spend time indoors. We listen to music more than most other places. We invent electronic devices to improve music. Some of the best audio equipment in the world originates from England. Where else would we want to be?
China in the last 20 years became a manufacturing powerhouse. Big brands from all over the world moved manufacturing into China. Quality got sacrificed for profit. This is simply something we were not prepared to do.
A whole new generation has never known what quality products can do. Too many products are sold on hype, with each stage of the hype created to extract money from the end user. Ultimately leading to an inferior product.
Specification lies have grown and knowledge of them has been hidden and ignored across all spectrums.
Now music lovers can discover what reality of British integrity is, and what it really means. We are justifiably proud of it. Only a small number of units will leave the ONIX Plant each year, and all will be made with love and attention by PEOPLE that built ONIX AUDIO and now ONIX GB. The HIFI ONIX created 30 years ago is better than ever.
Welcome to the new ONIX DNA range, the new ONIX DNA-50 starts it all again. Made in England by ONIX, and by us for people that understand why. The new ONIX DNA-50 made for todays world.
Not everyone will appreciate or understand why we do it, many will not even try too understand. Many will struggle to understand, but for those with vision that do try, with a passionate love for music, it's worth our effort.
Who else still services its products 30 years after they left the original ONIX AUDIO factory? Who else can? Who else will?
We have a phone number in England, we have an address in England, and we have a human existence in England, and we have a love for our products. All because you're a person, not a revenue stream.